About Us
Apex Associates LLP is a boutique accounting practice which was founded in 1998. Since then, we have provided a personalised service to hundreds of local companies, sole traders and self-employed individuals around the East London area. We attribute our substantial yearly growth to our specialist expertise, hard work and professionalism.
You will find that by specialising, Apex Associates understands the challenges facing:
- Pro-Service Providers
- Healthcare Specialists
- Retailers
We know the area and what is available to small businesses as well as the main players who can help you to grow your company. It is our specialist knowledge, local expertise, dedication and hard work which allows us to offer you superior value. We are not the cheapest but no-one offers better value.
Within our team, we have decades of experience and knowledge, not just in accounting but also in business growth. We will show you what works in your industry and point out the pitfalls which await unwary business owners.
We do not advise on things outside of our area (e.g. marketing, sales, operations etc.) but we do know what actions will maximise your profitability and help your business grow. It is these two things that set us apart from other accountants
Some accountants try to help their clients with everything including sales, marketing, legal advice, operational procedure, in-house training etc. Accountants are not specialists in these areas and so these things usually go wrong. RSM Tenon, the seventh largest accounting firm in the UK, moved into business advisory services and went into insolvency in August 2013.
Other accountants purely focus on accounts and tax. They are all about compliance and tax. This is quite probably because they do not understand how to grow a business and just want to focus on the figures. This is better than offering a service they are not expert in but your accountant should be helping you to achieve your business goals- whether this is growth, more profit, less time at work and more with the family etc.
OUR MISSION
Apex Associates’ mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:
- Reduced tax bills
- Sound financial advice based on in-depth cashflow forecasts
- Robust business plans
- Strong financial controls
- Access to finance as needed
- Offering a superior service – we will treat you as an individual rather than a number
We will work to ensure that your business is a success while helping you to maintain your work-life balance.
Apex Associates philosophy is that your accountant should help you to achieve your business goals but not offer advice they are not qualified to give.
To discover how we can grow your business.
Our core values
Apex Associates focuses on four core values. These values guide our business, our decision-making process and how we care for you.
Meet the team
Our team has grown from two to over 15 people, as our firm has expanded and developed over the years. We are based in Essex, UK.
