Our Mission

Apex Associate’s mission is to help self-employed individuals, sole traders and small companies based in East London to achieve their goals through a combination of:

  • Reduced tax bills– keep your hard-earned money by not paying one penny more than is legally due
  • Robust business plans which keep you and your business on track for reaching your goal
  • Access to finance- we can help you to find the finance you need whether it is from well-hidden grants (there are many available, if you know where to look) to funds from more traditional sources like banks
  • Solid business advice based on in-depth cashflow forecasts- our much-sought advice allows you to hit your targets whether these are increasing profits or turnover; reducing your costs or improving efficiencies
  • Strong financial controls guaranteeing your cashflow and giving you the control you need to achieve superior results
  • Offering a superior service- our clients regularly comment on the amount of contact and superlative service levels they enjoy with us.

Apex will work to ensure that your business is a success while helping you to maintain your work-life balance.

Our Vision

“Our vision is to become the preferred accountant for small healthcare, professional service providers and retailers based in East London.”

Our core values

Apex Associates focuses on four core values. These values guide our business, our decision-making process and how we care for you.

We enjoy working with others and many of our clients comment on how approachable and friendly we are. Apex Associates likes to create and maintain friendly relationships with our clients and our network of contacts. We make the most of every opportunity to work with you as a team to help you achieve your goals while leaving you enough free time for your family and hobbies. Your goals are our goals.
As professionals, we offer advice, not options. Our professional attitude is reflected in our high level of integrity and the results we deliver for you and your business. We will share (rather than hide) difficult news with you but will always offer you a solution.
Relationship with a human touch
We bring the human touch to all our relationships. We know that empathy, passion, innovation, a sense of humour and an emotional connection are all vital parts of any business relationship. It is difficult to trust someone you don’t have a relationship with and it is only through trust that we can both be open and honest about our needs and ask for the things we need and want.
Passionate about helping small businesses
We bring drive and energy to small businesses based in East London. We are enthusiastic about giving you the support you need to grow. Our passion allows us to overcome potential problems and find solutions rather than get bogged down as some accountants do.

Meet the team

Our team has grown from two to over 15 people, as our firm has expanded and developed over the years. We are based in Essex, UK.

Aftab Khan
Principal Partner
Farrukh Islam
Sania Asif
Salman Nasir
Senior Manager
Asif Niaz
Senior Manager
Tayyab Ali
Accounts Assistant
Lubna Zafar
Payroll Manager

Connect with us

Apex Associates are THE accountancy firm for small healthcare, professional service providers and retailers based in East London.  Contact us about achieving your business goals.
Apex Chambers, 58a Ilford Lane, Ilford, Essex, IG1 2JY
You can send us email to this address: [email protected]
Phone: 020 3327 6340
Fax: 020 8553 0041